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12/3/2004 12:34:59 PM ET
SWISS MEDICA ANNOUNCES SUBSTANTIAL IN-STORE DEMO CAMPAIGN FOR O24™ IN CANADA’S LEADING
PHARMACY CHAIN
FOR IMMEDIATE RELEASE
Stock Symbol: OTC BB: SWME
December 3, 2004
SWISS MEDICA ANNOUNCES SUBSTANTIAL IN-STORE DEMO CAMPAIGN FOR O24™ IN CANADA’S LEADING
PHARMACY CHAIN
Toronto, Canada – Swiss Medica announces an in-store demonstration campaign for the company’s flagship
O24™ Essential Oil Pain Neutralizer product, commencing on December 4th. Consumer Concepts, a national
Canadian demonstration and sampling company, which is the exclusive sampling company for Shoppers Drug
Mart, will demonstrate the O24™ pain relief product in 250 Shopper Drug Mart stores. Demonstrations and
samplings for O24™ will take place in Shoppers Drug Mart stores, on varying times and dates, throughout
Canada between December 4th and December 12th. The 250 busiest stores were chosen for this demo
campaign, on the busiest days of the week during the holiday shopping period. The majority of the in-store 2-
day demonstrations will take place in the Province of Ontario, but the 6-hour demonstrations will also occur in
key locations Trans Canada.
Swiss Medica Vice President of Sales and Marketing, Michael Bain explained, “We are increasing awareness of
O24™ with these in-store demonstrations, and showing both pharmacists and consumers the benefits, efficacy
and safety of this pain relief product. Each store will have 36 units of the O24™ product, and we anticipate
selling 75% or more of this auto-distribution order before the end of December, because of both the in-store
demonstrations and the radio talk show appearances scheduled for the month.”
Michael Bain has trained the Consumer Concepts employees, either in person or through an O24™ educational
DVD, so they are equipped to properly answer questions from pharmacists and consumers about the product, to
demonstrate O24™ on consumers with the spray bottle or the towelette, and to provide educational literature on
O24™ to them.
To find the date and time of the demo location nearest you, please call our office toll free at 1-877-794-7633.
About Swiss Medica Inc.
Swiss Medica commercializes proprietary bioscience products that relieve chronic ailments. We increase our
market share through focused distribution strategies in multiple sales channels. Swiss Medica’s mission is to be
a world leader in the commercialization of life enhancing bioscience products that improve quality of lives. Please
visit our websites at www.swissmedica.com and www.024zone.com
Swiss Medica’s flagship product, the 024™ Essential Oil Pain Neutralizer, holds US Patent #6,444,238B1. The
024™ pain relief solution has been used, recommended and praised for its fast-acting and long-lasting benefits
by healthcare professionals in the United States, Canada and in Europe. O24 is widely available throughout
Canada in leading pharmacies and natural food stores. It is available in the United States and elsewhere by
visiting www.024zone.com, for ordering details and store locators.
Forward-looking statements in this news release are made pursuant to the "Safe Harbor" provisions of the
United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking
statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close
transactions being contemplated, risks related to international sales and potential foreign currency exchange
fluctuations, continued acceptance of Swiss Medica’s products, increased levels of competition, technological
changes, dependence on intellectual property rights and other risks detailed from time to time in Swiss Medica’s
periodic reports filed with the United States Securities and Exchange Commission and other regulatory
authorities.
Investor Relations Contact:
David Jones
1 866 485 4243
djones@swissmedica.com
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